Revolutionizing E-Bike Industry: Pininfarina Evoluzione's Website

Diavelo's Unique Approach to Web Design for the Prestigious E-Bike

Diavelo, the design team behind the Pininfarina Evoluzione website, drew inspiration from the Pininfarina design DNA of purity, elegance, and innovation. Their goal was to create a website that perfectly balances design and functionality, mirroring the prestigious electric bike Pininfarina Evoluzione. The website stands out in the bike industry for its unique focus on the product's beauty, adhering to the principles of "product is king" and "less is more".

The website was realized using a combination of the visual web-design program Squarespace and HTML code. The visual content was carefully selected and adjusted in Adobe Photoshop before being uploaded online. The textual content was meticulously summarized and abstracted to provide the most essential information on the website. The website consists of five unique pages and was built on the Squarespace platform, chosen for its special design features and functionalities.

The Pininfarina Evoluzione website offers simple and understandable call-to-action buttons in the navigation bar and footer, making the user experience as intuitive as possible. The website avoids action features and special effects that could distract the user from their subjective phenomenological experience of the design and the product. The product speaks entirely for itself, interacting with the user in a unique way.

The development of the website started in January 2018 in Modena, Italy, and was finalized in February 2018 in Copenhagen, Denmark, and Apeldoorn, The Netherlands. The design team conducted extensive research into various design and CMS platforms to choose the best way to create the website. The challenge was to create an elegant product page that updates the user on electric bike innovation and tells the story about the classic Pininfarina brand.

The Pininfarina Evoluzione website is a testament to Diavelo's innovative approach to web design in the bike industry. The website's design is simple and exclusive, with no sub-menus in the navigation bar for easy user navigation. The design avoids special effects that may distract the user, adhering to the modern communication phrase of "Less is more". The website design was awarded Silver in A' Website and Web Design Awards in 2018, a testament to its outstanding expertise and innovation.